Redesigning the experience from the ground up, Hirschfeld created custom entrance container housings, water refill stations and a merchandise sales space within a cleaner, more cohesive layout.

Part interview space, part photo moment, the newly crafted NASCAR-branded sports desk became a fan favorite. Complete with a custom front fascia and neon details to drive the energy of race day.

Every element built with purpose. Handcrafted to meet the demands of touring while elevating the experience for the fans. The streamlined, high-impact environment continues to strengthen NASCAR’s connection with its audience all season long.