GAME
BREAKING PLAYS
Heluva Good! Dip set out to make a bold statement during the 2025 college football season: elevate brand awareness, boost purchase consideration, and cement itself as the must-have dip for every tailgate.
Partnering with the brand, the Hirschfeld Team developed a full-season program to deliver brand impact on and off the field.
The Heluva Good! Dip “Game Breaking” campaign blended digital reach with real-world energy. Featuring weekly giveaways, a nationwide consumer sweepstakes, and an 11-stop tailgate tour across the Big 12 Conference.
On select Big 12 Game Days, fans were treated to a vibrant, interactive footprint to spark engagement, while the Dip Cruiser, a roaming branded UTV, kept the excitement moving throughout each event site. Athlete ambassadors, both current and former amplified the program across social and in person.
The campaign brought Heluva Good! Dip closer to football fans all season long, positioning the brand exactly at the center of every great game-day spread.