Hirschfeld served as a strategic partner from the start. The Team assisted Cabot in shaping a nationwide sampling program delivering a true-to-the-brand experience resulting in a measurable impact. From planning to on-site execution, Hirschfeld provided the structure, staffing, logistics, and tour leadership needed to keep the Cruiser moving smoothly across 12 states.

After more than 125,000 samples shared over 37 event days, 1000’s of new fans were introduced to Cabot’s signature cheddar, creating a stronger national presence in key markets.