Privacy Policy
Last Updated: January 5, 2025
This Privacy Policy explains how Hirschfeld Motorsports, LLC (“Hirschfeld,” “Company,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit our website or interact with our online services (collectively, the “Service”).
By using the Service, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect personal information that you voluntarily provide to us, as well as certain data automatically collected through your use of our Service.
A. Information You Provide
We may collect:
Contact Information: name, email address, phone number, mailing address
Account Information: username, login credentials (if applicable)
Communications: information you send when you contact us
Transactional Information: purchase details or service interactions
B. Information Collected Automatically
When you use our Service, we may collect:
Device data (IP address, browser type, operating system)
Usage data (pages visited, time spent, referring URLs)
Tracking data via cookies, pixels, and analytics technologies
2. Use of Personal Information
We use your personal information for the following purposes:
To provide, operate, and maintain our website and services
To communicate with you and respond to your inquiries
To send marketing or promotional communications (you may opt out at any time)
To improve website performance and user experience
To comply with legal obligations and enforce our agreements
For analytics, fraud prevention, and business operations
We do not sell your personal information.
3. Cookies and Tracking Technologies
We use cookies and similar tracking tools to improve your experience and analyze traffic.
Types of cookies we use include:
Essential Cookies: Necessary for website functionality
Preference Cookies: Remember user settings and language preferences
Analytics Cookies: Help us understand how our website is used
Marketing Cookies: Used to deliver relevant content or advertising
You can control cookie preferences through your browser settings. Disabling cookies may limit website functionality.
4. Sharing of Personal Information
We may share personal information with:
Service Providers: who support our operations (hosting, analytics, communications)
Affiliates and Business Partners: where necessary for business purposes
Legal Authorities: when required to comply with law or protect our rights
During Business Transfers: such as mergers or acquisitions
We ensure all third parties handle personal information consistent with this Policy.
5. Retention of Personal Information
We retain personal information only as long as necessary to fulfill the purposes outlined in this Policy or to meet legal, accounting, or reporting obligations.
6. Security of Personal Information
We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of storage or transmission is completely secure.
7. Children’s Privacy
Our Service is not directed to children under 13. We do not knowingly collect information from minors. If you believe your child has provided information, please contact us to have it removed.
8. Your Privacy Rights (U.S. Residents)
Depending on your state of residence, you may have the following rights:
Right to Know: what personal data we collect, use, and disclose
Right to Access: copies of your personal data
Right to Delete: personal data we hold about you (subject to legal exceptions)
Right to Correct: inaccurate or outdated information
Right to Opt Out: of sale or sharing of personal data for advertising
Right to Non-Discrimination: for exercising privacy rights
You can make a privacy request using the contact information in Section 15. We may need to verify your identity before processing a request.
9. “Do Not Sell or Share My Personal Information”
Hirschfeld does not sell or share personal information as defined under U.S. privacy laws. If this changes, we will update this Policy and provide a clear opt-out option.
10. Third-Party Links
Our website may include links to external websites. We are not responsible for their content or privacy practices. Please review those sites’ privacy policies before sharing information.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised “Last Updated” date. Material updates will be communicated via email or website notice.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, contact us:
Hirschfeld|
10231 Bailey Road, Cornelius, NC 28031 USA
Email: privacy@hmsworldwide.com
Website: https://hmsworldwide.com/privacy-policy/
Appendix A: Notice for California Residents
This section applies only to California residents and supplements the main Privacy Policy. It describes our data practices in compliance with the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).
A. Categories of Personal Information Collected
Category Examples Collected
Identifiers Name, email, IP address, device ID ✔️
Customer Records Billing/contact data ✔️
Internet Activity Browsing history, website interactions ✔️
Commercial Information Purchase/service details ✔️
Geolocation Data Approximate location (from IP) ✔️
Inferences Preferences or usage tendencies ✔️
Sensitive Data We do not intentionally collect ❌
B. Sources of Personal Information
We collect personal information from:
You (via forms or communications)
Your device (via cookies/analytics)
Service providers and partners
C. Purposes for Use
See Section 2 (“Use of Personal Information”) above.
D. Disclosure of Personal Information
We disclose information to service providers, affiliates, and legal authorities as necessary to operate and protect our business.
We do not sell or share personal information.
E. Your California Privacy Rights
California residents may:
Request to know or access personal information
Request deletion or correction of data
Opt out of sale or sharing
Limit the use of sensitive personal information
Exercise rights without discrimination
Requests may be submitted to privacy@hmsworldwide.com
We respond within 45 days of verification. You may designate an authorized agent to act on your behalf.
F. Data Retention
We retain information as long as needed for the purposes described or as required by law.
Appendix B: Notice for North Carolina Residents
This section applies to North Carolina residents and supplements the main Privacy Policy.
We include this notice in anticipation of the North Carolina Consumer Privacy Act (NCCPA) and the North Carolina Personal Data Privacy Act, expected to take effect in 2026.
A. Scope and Commitment
As a North Carolina-based company, Hirschfeld takes the privacy of North Carolina residents seriously.
We voluntarily align our practices with the core principles of the NCCPA, including transparency, choice, and accountability.
B. Categories of Personal Information Collected
The categories of personal information collected from North Carolina residents mirror those in Section 1 and Appendix A (California Notice).
C. Purposes for Use and Sharing
We collect and use personal information to:
Provide and maintain our services
Process transactions and communications
Detect and prevent fraud
Comply with applicable laws and regulations
Improve customer experience and website performance
We may share personal information only with service providers or business partners for legitimate business purposes, as described in this Policy.
We do not sell or share personal information for cross-context behavioral advertising.
D. Rights of North Carolina Residents
Pending state privacy legislation, you may have the following rights:
Right to Access and Portability: Request copies of your personal data.
Right to Correct or Delete: Correct inaccuracies or request deletion of your data.
Right to Opt Out: Decline the sale or sharing of personal information for targeted advertising.
Right to Appeal: If we deny your privacy request, you may appeal our decision.
Right to Non-Discrimination: You will not face discrimination for exercising privacy rights.
You can exercise these rights by emailing privacy@hmsworldwide.com
We will respond in accordance with applicable law.
E. Data Transfers
Your information may be processed outside of North Carolina, but we implement appropriate security measures to protect it regardless of location.
F. Future Updates
We will revise this notice to reflect the final form of North Carolina’s privacy law when it takes effect.